‘Tall and proud’

Taken from Inside Asian Gaming (asgam.com) - "Solaire Resort North… is driven by a strategic opportunity to tap the northern Metro Manila market within the Philippines and to give us our second Solaire-branded property that we think is another step in putting our brand on the world stage,” explains Bloomberry’s President and Chief Operating Officer, Tom Arasi.

According to Arasi, the new venture is aimed at providing a “complementary business model” to the existing Entertainment City property, with Solaire Resort North more oriented towards mass, domestic and slots and Entertainment City towards VIP, international business and tables.

Arasi also rejects concerns over potential cannibalization of the company’s existing customer base.

“Cannibalization exists if you have no other demand sources to tap into for a new property,” he says. “We have a great opportunity here to tap into new customers in Quezon City, in northern Metro Manila and all the way up to Clark. There’s actually a very significant catchment area."

Published on July 31, 2024 11:41am, written by Ben Blaschke

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For more information, visit Solaire Resort North website.